7 Simple Ways to Rank a Website Higher in Google

7 Simple Ways to Rank a Website Higher in Google

One of the most common questions I receive from clients is how to rank their website higher in Google. This is a great question because it can have huge implications on your site’s organic traffic and rankings. Unfortunately, there isn’t one easy answer as every niche, website, and client has different needs and goals but that doesn’t mean you can’t do anything to improve your website’s ranking in Google! Here are 7 simple ways to rank your website higher in Google based on my experience working with over 100 clients over the last 5 years...

1. Update And Optimize The Title Tags

One of the easiest and most effective ways to rank higher in Google is to ensure that your title tags are up-to-date and optimized. There are some key elements that all high ranking titles have, so follow these seven simple steps when updating your page's title tag: 

1. Make sure it's between 60-70 characters long. 

2. Include your keywords (you should include your primary keyword at least once) 

3. Keep it relevant 

4. Include more than one keyword if possible 

5. Keep it natural 6. Separate terms with hyphens 

7. Never repeat words throughout the tag . If you want to rank higher in Google, then remember that a well-optimized title tag can be your best friend.

2. Add A Meta Description Tag

A meta description is your website’s ad copy. It’s short, sweet, and gives a prospective visitor an idea of what your site is about. Make sure it’s. Related to what people will find on your page (more on that below); ii) 140 characters or less; iii) Unique so that it doesn’t sound like every other site out there. If you have time, craft several different ones each optimized for users searching for different terms and run A/B tests until you find which one performs best. (See also: How to Write Meta Descriptions That Engage And Convert Readers) Link To Popular Pages: Internal links are just as important as external links when it comes to ranking higher in search engines.

3. Keyword Research For Ranking A Site

When searching online for how to rank higher in google, you will find that it is quite popular and users are often looking for more information on how they can rank their sites. These searches will also show you what other keywords your target audience may be using when seeking information on similar topics. These keywords can be used within your content to help generate additional traffic for your site. When developing content specifically aimed at ranking a site, it is important to utilize keywords within your articles. This is especially important if you have competing pages or other similar sites that are trying to capture rankings from search engines as well.

4. Use Proper Anchor Text For Internal Links

SEOs have long debated whether it’s better to use branded or non-branded anchor text for internal links. Using your brand as anchor text is generally considered acceptable; after all, you’re trying to drive traffic from one section of your site to another. If you’re an Ecommerce site, however, you might want to avoid using click here when possible if someone clicks through on that link and they don’t find what they were looking for, they may be less likely to return. Instead, consider using descriptive terms such as shoes or boots. This will help make sure users get where they need to go without being confused about where they are going.

5. Create an XML sitemap for Search Engines

Search engines can't crawl every page on your site, but they can learn about each page's content through your XML sitemap. To help them do that, make sure you have an XML sitemap on every one of your website's pages. Just add it as a file to your site and fill it out with all of your site's URLs and descriptions of those pages. Once you've created an XML sitemap for your site, use Google Webmaster Tools to submit it and get more traffic from organic search results. It'll take some time to build up your rankings, but it's worth doing if you want to rank higher in Google.

6. Clean Up Your Code

In order for your website to rank higher in Google, you need to make sure that it’s fully optimized. One way you can do that is by making sure your code is clean and free of errors. Many things can cause code-related issues: bad HTML, outdated frameworks or CSS, and other page elements like images or video. If you’re using WordPress, then plugins are also common culprits. It’s possible that one could be slowing down your site, causing it not only to load slowly but also hurting its SEO rankings. To check on your own, use Google Page Speed Insights. You’ll get an overall score out of 100 as well as individual scores for mobile speed, mobile usability, image optimization, JavaScript optimization and more. Pay special attention to any items marked red those will have a negative impact on your SEO ranking. To fix them, try checking with a developer or looking into new plugins that might help solve problems with speed or functionality. Also keep an eye out for any potential malware. if you see anything suspicious at all (like adware), uninstall immediately!

7. Use Webmaster Tools

Google Webmaster Tools (which used to be called Google Toolbar) is an incredibly powerful tool. Not only does it provide comprehensive statistics about search activity for your site, but it also allows you to do simple things like submit sitemaps and diagnose issues that might be preventing users from finding your site. In order to use Webmaster Tools, you'll need a Google account, which will require creating a profile with your name and contact information. If you’re planning on actively marketing and promoting your website online, it's worth spending some time here Google Search Console provides many valuable insights into how people are using and interacting with your website so that you can optimize accordingly.